How to Maintain Consistent Pricing Across Marketplaces
At Creative Market, we value transparency and fairness for both our shop owners and customers. One important part of building trust and maintaining a strong business presence is ensuring your product pricing is consistent across all platforms where your work is sold.
This guide explains why pricing consistency matters, how it supports your brand, and the steps to update your pricing on Creative Market.
Why Pricing Consistency Matters
Customers today often browse multiple sites before making a purchase. When they see the same product listed at different prices across platforms, it can lead to confusion, loss of trust, and even abandoned carts. Consistent pricing:
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Reinforces your brand credibility
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Prevents undercutting or devaluing your products
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Creates a smoother buyer experience
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Helps maintain fairness across the Creative Market marketplace
As outlined in Section 1:k of our Shop Terms:
"You shall not set the price for an Asset to be higher than the lowest price for which the same (or substantially the same) Asset is offered by or on any other asset marketplace, agency, or other redistribution arrangement."
Best Practices for Setting Prices
When pricing your products, we recommend a Value-Based Pricing approach:
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Focus on the value your product delivers, not just the time it took to make or what others are charging.
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Consider the problem your asset solves or how it enhances a customer’s workflow.
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Ensure your price reflects the quality, uniqueness, and utility of your product.
If you want to offer discounts or promotional pricing, we recommend using shop-led sales directly on Creative Market rather than reducing your base price on other sites.
Steps to Review and Update Your Prices
If you've listed your products elsewhere, doing a quick pricing check is a good idea. Here's how to update your pricing on Creative Market:
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Log in to your Creative Market account
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Navigate to your Shop Dashboard
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Scroll down to the Your Products section
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Enter your new price(s) for each applicable license type (e.g., Personal, Commercial, Extended)
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Click Save to confirm your changes
💡 Tip: Compare your pricing on your personal site, Etsy, Gumroad, or other platforms where your work is sold. Make sure your Creative Market price is equal to or lower than other listings to maintain trust and avoid confusion.
What Happens If Prices Don't Match?
If we notice pricing inconsistencies, our team may reach out and ask you to update your Creative Market listings. In some cases, we may adjust your listing fee or temporarily remove the product until the pricing is aligned. We'll always be sure to communicate clearly and work with you to resolve any issues.
FAQs
Can I charge more on Creative Market than on other platforms?
No. Prices on Creative Market must not exceed the lowest price offered on other marketplaces for the same or substantially the same product.
Can I run sales on Creative Market?
Yes! You can create shop-led sales to offer time-limited promotions. This gives you flexibility while keeping your standard pricing consistent.
What if I have a low-value product?
Consider bundling smaller items together to create a higher-value product. This allows you to charge a fairer price and makes your offering more attractive.
Need Help?
If you have questions about pricing strategy or need help updating your listings, contact our support team anytime. We're here to help you build a successful, sustainable creative business.