Click any of these topics to learn more:
- What is the Drop?
- How to submit products to the Drop
- The selection process for the Drop
- Getting your product ready for the Drop
- FAQ
What is the Drop?
The Drop is a monthly bundle of design assets made up of the very best free goods built by our shops, available exclusively to Creative Market members. Products of the Drop include a Personal License which can easily be upgraded by members who require commercial usage.
Benefits of the Drop
We think Creative Market members will love these Drops. So to show our appreciation, we’re ramping up the rewards for participating shops. If your product is selected for the Drop, you’ll enjoy the following benefits for an entire month:
- A spot on our new Drops page, prominently linked from our top nav.
- This page will include a Shops from the Drop section highlighting products for sale from your shop.
- Placement in our new email series promoting Creative Market membership.
- A callout in a blog post showcasing the Drop.
- Shoutouts on social including a spot in our Shops of the Drop reel.
Plus, we’ll reach out to all members to encourage them to purchase upgrades from the personal license included with the drop - potentially bringing you more sales!
Drops will become core to the shopping experience on Creative Market, so we expect to deliver a ton of traffic and exposure to Shops through this program.
How to submit products to the Drop
You can submit any of your existing products to be included in the Drop directly from your Shop Settings.
If your item is selected for the Drop, this is also where you will see more details about your feature. If the item is currently included in the Drop or was offered as one in the past, you'll be able to see the total number of downloads.
You’ll also see the dates on which your product will be featured in the Drop. If your item hasn't been reviewed yet by the team, you'll see "Pending" and you can cancel the submission if you wish.
Please note the following requirements to submit a product to the Drop:
- You will need at least 2 products in your shop in order to submit a product for the Drop.
- Products in Draft mode cannot be submitted to the Drop.
- You are limited to submitting 5 products for the Drop at one time, so make sure you pick carefully! If you want to submit a different Item and you already have 5 Items in line, please click on the X next to the product you want to remove to make space for the new product.
The selection process for the Drop
The monthly Drop is an excellent promotional opportunity for Creative Market shops, leading to hundreds of products being submitted for consideration every month. However, we can only select a limited number of products monthly to feature in the Drop. Submit your highest quality products for your best chance of being selected.
Below are the things we consider each month when selecting products that have been submitted for the Drop:
- Quality, popularity and rating of the product submitted
- Quality, popularity and rating of other products in the shop
- Does the shop have avatars/shop banners?
- Are there at least 2 active products?
- Are there a mix of products targeting different types of customers?
- Are the products unique or very different from others in the same category?
- Are the product’s files immediately available for download and organized within the folder?
Getting your product ready for the Drop
When your product is selected for the Drop, you will get an email about a week before it goes live, allowing you to prepare. As one of the “Shops of the Drop”, we’ll shine a spotlight on your product for an entire month, so it’s a good idea to review the product to prepare for the big feature. Below are a few tips:
- Make sure your product file is well-organized and the assets are clearly labeled.
- Include a ReadMe file in the download that contains any necessary instructions.
- Make sure your description includes helpful details regarding product specifications, program compatibility, fonts used (if a template, etc), and any other helpful tips.
- Upload your product as a .zip file. Other formats, such as RAR or 7z, are not recommended.
- Be ready to respond to messages and comments in a timely manner. Remember that the Creative Market Support Team is here to help, too!
To ensure a consistently positive experience for Creative Market members, we ask you to avoid making changes to your product while it is scheduled for the Drop.
Sales and views on your other products may increase, too
While not guaranteed, we expect Shop owners to experience an increase in traffic to their shop while their Drop product is live. This includes sales on other products, views, reviews, and followers. For this reason, it’s a good idea to spruce up your shop a bit before your Drop product is featured. We recommend considering the following:
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Take a minute to update your shop banner, making sure it represents your products and brand.
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If you haven’t updated your shop bio recently, consider doing so before the week your Drop product goes live.
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Remember, you can organize the order of the products in your shop! Consider where your Drop product falls in your shop and surround it with complementary products.
FAQ
Where will products of the Drop be featured?
Drops will be featured throughout the following places:
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On our new Drops page, prominently linked from our top navigation. This page will include a Shops from the Drop section highlighting products for sale from your shop.
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In our new email series promoting Creative Market membership.
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A callout in a blog post showcasing the monthly Drop.
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Shoutouts on social media, including a spot in our Shops of the Drop reel.
Although products of the Drop are only available for download by Creative Market members, customers without a membership can still view the monthly collection as we’ll be encouraging Creative Market customers to sign up.
What’s the difference between the Drop and the Free Goods program?
Previously, the Free Goods program offered 6 Free Goods plus 3 Bonus Goods to all Creative Market customers on a weekly basis via the Free Goods landing page and the Free Goods email.
Instead of promoting a handful of assets for a week, Creative Market is now running monthly Drops, which is a much larger bundle of assets, providing the opportunity for more shops to participate.
Am I able to make updates to my product once it’s selected or actively featured in the Drop?
To ensure a consistently positive experience for Creative Market members, we ask you to avoid making changes to your product while it is scheduled for the Drop.
What if my product is not selected for the Drop?
The Creative Market team can only select a limited number of products each month to feature in the Drop. When you submit your product to be part of a drop, we cannot guarantee it will be selected. However, you can refer to a few of our best practices to potentially increase your chances of being selected.
Please note that our team cannot accept any direct requests from Shops outside of the submission process to be selected for the Drop. To ensure fairness within the community, Shops must submit their product through their Shop Settings.
If my product is selected for the Drop, how long will it be featured?
If your product is selected for the Drop, it will be featured in the Drop collection for an entire month.
Which license is available to Creative Market members who download products from the Drop?
All Drop products are licensed as follows:
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Fonts come with the Desktop License
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Themes only offer the GPL 2.0
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All other products in the Drop come with the Personal License