How to promote your products using Shop Updates

Our Shop Updates feature is a perfect way to promote your products to all of your followers! It’s helpful if you’d like to:

  • Tell all of your followers about your latest New Product!
  • Run a limited time sale or Discount on a product
  • Announce a Product Update

To post a Shop Update, just follow these steps:

  • Visit Shop Updates and click “Got an update to share?”
  • Select a post type from New Product, Discount, or Product Update
  • Click Link to a product in the middle. You can use the search to locate the title of the product you’d like to promote. When you’ve selected the product to promote, the main display image of the product will be shown.
  • Add a title to the post! This can be 36 characters or less.
  • Write a brief message describing the update to your followers. This should be 200 characters or less and should describe the most important details of your update. Be creative and have fun! Emoji are supported here. 😃
  • Click “Post” when you’re done!

You can also post a shop update directly from a product page.


This method may be preferred if you’ve just made updates to your product- like changing the price or adding new features- and you want to let your followers know. Just click Update Followers, and you’ll be directed to the Shop Updates post editor. You can follow the same steps as above. The post type will default to the type of post suggested on the product page, but you can change it when you’re working on your post.

We’ve also written a helpful discussion post all about shop updates.

Q: Who will see my Shop Updates?
A: All your posts will appear in the Shop Updates feed of your followers! Additionally, an email will be sent out every Sunday to all of your followers who subscribe to Shop Updates, notifying them of top updates from Shop Owners they follow.

Q: Can I set my entire shop on sale at once?
A: We don't currently offer a tool that will do this. We recommend using our Shop Updates tool to promote individual products for the time being. Do be aware that flooding the Shop Updates feature may result in a decrease of followers. You can review the Shop Updates Guidelines on this page

Q: How do I set a product on sale?
A: You can run discounts on your products by following these steps: 

  • Change the price in your listing.
  • In your description, include a statement about the details of the sale/discount. Best practices are: include the original price, sale price, level of discount, sale duration, etc
  • Save your product as for sale
  • Click "Update Followers" and use our shop updates tool to describe the update.
  • Click post!

Q: Can I create my own promo codes?
A: Sorry! We don't currently offer a tool to generate shop-specific promo codes.

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