Add-On & Template Subcategory Organization

We've made it easy for sellers to automatically organize products in Add-on and Template subcategories! Read on to learn more about how it's done:

Subcategories are centered on customer use

Add-On subcategories are centered on the customers' potential use of them. Our goal is to help customers more easily find your products by increasing the organic search visibility for your assets and help buyers connect with products that match their preferred software.


Additionally, the Templates category has third-level sub-categories in a few areas. “Product Mockups” once lived in "Graphics," but they are now categorized under "Templates." Through user research, we found that the placement of mockups within Graphics was often confusing and fit better with Templates. This change enables us to grow mockups into several different subcategories.

How do I make sure Add-ons are correctly categorized?

Our automatic Add-On subcategories are built to help shop owners find increased success at Creative Market, while posing no extra burden on your workload. In order to place minimal work on shop owners like you, we’ll make sure your Add-On products end up in the right place, based on the product’s file type, Compatible With settings, and the subcategory you’ve already selected.

For all new products (listed after March 2019): Just set your Add-on product's category and subcategory normally, and our system will automatically use your product's file type, Compatible With settings to define the third-level subcategory.

For products listed before March 2019: Our system will use the above product information to correctly define the third-level subcategory. For example, if a Shop Owner previously listed a Procreate Brush in the Brushes subcategory, it will now live in the “Procreate Brushes” subcategory because:

  • The extension is .brush or .brushset
  • The historic subcategory location was Add-Ons > Brush
  • And the "Compatible With" is set to Procreate

How do I categorize Templates?

The Templates category has additional third-level subcategories. When you're listing a new Template product, you’ll be able to get more specific about which third-level subcategory your product belongs in. For new email template products, you will select “Email Templates” and we’ll do the rest.

Some template categories also use keywords within the listing description to self-categorize. For Canva templates, the term "canva" within the product description, title, or tags will help the template get automatically categorized in Canva Templates

Similarly, for Shopify themes, if the product description, title, or tags contain the term "shopify," and the product is within the "Themes" category, it will be categorized to Shopify Themes.

What if my Add-on or Email Template works with multiple kinds of software?

We’re aware that in many cases, an Add-On product or email template can span across multiple types of software. For this reason, some Add-Ons products and email templates can live within multiple subcategories.

For example, because many add-ons are compatible with multiple Adobe products, a gradient product might be mapped to both Illustrator Gradients and Photoshop Gradients. However, the product breadcrumb on your listing page will only display one of the multiple subcategories, though your product will appear in both. 

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