The Shop Owner's Guide to Free Goods

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How to Offer a Free Good

You can submit any of your existing products as a Free Good directly from your Products page. Please note that you will need at least 4 products in your shop in order to submit a free good. Once your item is scheduled, this is also where you will see more details about your upcoming feature. 


You are limited to submitting 5 Free Goods at one time, so make sure you pick carefully! If you want to submit a different Item and you already have 5 Items in line, please click on the X next to the Item you want to remove to make space for the new Item.

Read about what to expect when your product is a Free Good below! You can also read about a few fellow Shop Owners' experiences

About the Free Goods Selection Process

The Free Goods program is a very popular promotion opportunity, leading to hundreds of products being submitted for consideration every month. However, we can only select 6 products weekly, as well as 3 Bonus Products, to feature in our Free Goods program.

Selection is not based on the date submitted, so we don't guarantee if or when a specific product will be selected. We do this to ensure the highest quality products make it into the Free Goods email. Below is a list of some of the criteria we use each week when choosing new ones:

  • Does the shop have avatars/shop banners?
  • Are the other products popular or highly rated?
  • Are there at least four products?
  • Are there a mix of products targeting different types of customers?
  • Are the products unique or very different from others in the same category?

Products submitted on or after June 20, 2017 may be considered as a Free Good or a Bonus Free Good. You can learn more about our Bonus Free Goods program in this FAQ

Additionally, the following features will help the Creative Market team give shop owners a better- and more timely- understanding of the status of their submission.

Submission Cap
Each shop owner may have no more than five free goods submitted at a given time. This cap helps keep the queue from being artificially inflated, allowing our staff to better stay on top of daily submissions. It also keeps the quality of the queue high, ensuring that shop owners are narrowing down their offerings to the five items they think will work best for free goods.

Note: This feature was introduced in February 2017

2017 - A Fresh Start
Due to the popularity of our Free Goods Program, our Free Goods Queue once housed a very large number of submissions. Much of this was due to many shops, over multiple years, submitting their entire libraries to the queue at once. This made the queue unwieldy and difficult to navigate, and it led to many items being lost in the queue for months, or even years. In order to make the Free Goods submission process a better experience for shop owners moving forward, on June 20, 2017 we removed all items that had been in the queue for more than six months. This brought the queue down to a much more manageable amount, which allows our staff to more easily curate it. 

Regular Queue Curation
As our Free Goods queue is consistently in a more manageable state, our staff is able to curate the queue on a regular basis. If you've submitted a free good, you'll know within a week if the item they’ve submitted is or is not a good fit for the Free Goods program.

  • Not a Good Fit - With so many potential Free Goods being submitted to the queue every month and with only a few slots a week to fill, we, unfortunately, cannot use every product that shop owners submit to the queue. If your item is not a good fit for the Free Goods program, you will get an email notification within one week of your item being submitted to the queue.
  • A Good Fit - If the item you submitted seems like it could be a good fit for the Free Goods program, it will remain in the Free Goods “Pending” queue for a time, and it will be up for consideration each week as our staff puts together the weekly Free Goods offering. You will not receive an email if your good remains in the pending queue.

Scheduled Free Good Notifications
Having a product in the weekly Free Goods is a great promotion opportunity, and it’s also a really great experience. Even so, all of the new followers, likes, comments, views, and messages have the potential to put some extra work on your plate. You may even want to invest some extra time into your shop and your products before your Free Good goes live, in order to make sure your shop is looking as great as possible during your increased influx of traffic. For these reasons, now when your product is selected to be a Free Good, you will get an email about a week before it goes live, allowing you to prepare.

Six-Month Time Out Period
In order to ensure that the Free Goods pending queue does not become too unwieldy again, we've implemented a six-month time-out period for all items submitted as free goods. This means that no item will ever be in the queue for longer than six months. As soon as an item you’ve submitted has been in the queue for longer than six months, you will be sent an email notifying you that while we enjoyed your item, we weren’t able to find a spot for it in our Free Goods lineup, so it was removed from the queue. You will be free to resubmit timed out items for reconsideration at any time.

Note: While this could potentially happen to any item, products that are somewhat niche or are positioned for a specific season are more susceptible to “timing out.”

What if my product didn't get chosen as a free good?

Due to the large volume of Free Goods submissions that we receive, only a small percentage of items can be featured in our Free Goods program. Because of this we often have to be very selective when it comes to which items will be featured on a given week.
Below are some common reasons why a product may not be featured:

  • The product doesn’t align with the level of quality we offer through the Free Goods program.
  • The product was too niche for our broad audience.
  • The product was seasonal in a way that was not currently relevant for a feature.
  • The product lacked a full description or a full set of screenshots.
  • The product featured content that was deemed inappropriate for our audience.

Due to the amount of Free Good submissions that we review on a daily basis, we’re not able to offer personalized feedback for every rejected item.

We appreciate you taking the time to participate in our Free Goods program. If you’re still interested in offering one of your products up as a Free Good, please feel free to submit a new product that may be a better fit.

Getting your Product Ready to offer as a Free Good

Is your product going to be offered as a Free Good or a Bonus Free Good (read about recent changes to the Creative Market Free Goods program)? If so, this article will tell you what to expect from participating, offer tips on what you can do to prepare for the promotion, and provide links to discussion posts where you can read about experiences other shop owners have had while their products are on offer in the Free Goods program.

Get ready for all the comments!

Your Free Good will receive thousands of views and downloads; with that will come comments, likes, and reviews. Most comments will consist of community members thanking you for a great product, but you should also expect a fair amount questions regarding product specs and use. 

While your product is a Free Good you will not be able to delete it or make any changes to the product file. So, once you’re notified that your product will soon be scheduled to be a Free Good, it’s good to review the product and make any updates or changes needed to minimize confusion and questions. For example:

  • Make sure your product file is well organized and the assets are clearly labeled.
  • Include a ReadMe file in the download that contains any necessary instructions. 
    Make sure your description includes helpful details regarding product specifications, program compatibility, fonts used (if a template, etc), and any other helpful tips. 
  • Be ready to respond to messages and comments in a timely manner. Remember that the Creative Market Support Team is here to help, too!

To help you address common questions, check out the articles and FAQs in our Support Center. A great place to start are the sections on Technical Support & Troubleshooting and Licensing & Use Cases.

Sales and views on your other products may increase, too!

While not guaranteed, most Shop Owners experience a general increase in activity across their shop while their Free Good is on offer. This includes sales on other products, views, recommendations, and followers. For this reason, it’s a good idea to spruce up your shop a bit before your Free Good goes live. We recommend considering the following:

  • Take a minute and update your shop banner, making sure it represents your products and brand. 
  • If you haven’t updated your shop bio recently, consider giving it a good edit before the week of your Free Good offer. 
  • Remember, you can organize the order of the products in your shop. Consider where your Free Good falls in your shop and surround it with complimentary products. 

Promote your Free Good!

  1. Creative Market promotes the weekly Free Goods via an email and various social media channels. Join the party and share your Free Good with all of your followers! 
  2. The Creative Market Shop Updates feature becomes more effective as you gain more followers. Consider using this tool to promote your Free Good. As your follower count increases, use this tool to let your new followers know about other products you have that may compliment the Free Good.
  3. Do you have a blog our website? Check out the new Product Embed tool and embed your Free Good right on your site. 

Read about other Shop Owners' Experiences with free goods

Check out these great Discussions posts by Creative Market Community members!

  1. Daniel Feldt shared a very in-depth description about his experience offering a Free Good.
  2. Tonya Tison let the community know how offering a Free Good affected her newer Creative Market shop.
  3. Miclaus Razvan created a Discussions thread where he offered updated stats throughout the week while his Free Good was live.


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